119averagecollegetuition:MichelleJamriskoandIlanKolet,“CollegeTuitionCostsSoar:Chartofthe
Day,”Bloomberg,Aug.18,2014.
120Whyhasthecostofcollegerisensoquickly?:WilliamBaumolandWilliamBowenfirstintroduced
theircostdiseasetheoryinPerformingArts,TheEconomicDilemma:AStudyofProblemsCommonto
Theater,Opera,Music,andDance(NewYork:TwentiethCenturyFund,1966).
121“whileproductivitygains”:RobertH.Frank,“ThePrestigeChaseIsRaisingCollegeCosts,”New
YorkTimes,Mar.10,2012,quotedinWilliamBowen,HigherEducationintheDigitalAge(Princeton,
NJ:PrincetonUniversityPress,2013),4.
121Bowenpointsout:ForBowen’sstrongaccountofcostsandproductivityinhighereducation,first
deliveredasaTannerLectureonHumanValuesatStanfordUniversityin2012,seeHigherEducation
intheDigitalAge,1–27.
123AcademicallyAdrift:RichardArumandJosipaRoksa,AcademicallyAdrift:LimitedLearningon
CollegeCampuses(Chicago:UniversityofChicagoPress,2010).
124Byearly2014,thetwomainplatforms:FionaM.HollandsandDevayaniTirthali,“MOOCs:
ExpectationsandReality”(CenterforBenefit-CostStudiesofEducation,TeachersCollege,Columbia
University,May2014),57.
1262013survey:DougLedermanandScottJaschik,“SurveyofFacultyAttitudesonTechnology,”Inside
HigherEd,Aug.27,2013.
127Tworecentstudies:UniversityofPennsylvaniaGraduateSchoolofEducation,“PennGSEStudy
ShowsMOOCsHaveRelativelyFewActiveUsers,withOnlyaFewPersistingtoCourseEnd,”Dec.
5,2013,availableathttp://www.gse.upenn.edu/pressroom/press-releases/2013/12/penn-gse-study-
shows-moocs-have-relatively-few-active-users-only-few-persisti;andAndrewDeanHo,JustinReich,
SergiyO.Nesterko,DanielThomasSeaton,TommyMullaney,JimWaldo,andIsaacChuang,
“HarvardXandMITx:TheFirstYearofOpenOnlineCourses,Fall2012–Summer2013”(HarvardX
andMITxWorkingPaperNo.1,Jan.21,2014),2,availableat
http://papers.ssrn.com/s013/papers.cfm?abstract_id=2381263.
127mediausedtheselowcompletionrates:See,e.g.,TamarLewin,“AfterSetbacks,OnlineCoursesAre
Rethought,”NewYorkTimes,Dec.10,2013.
127Courserareports:RichardLevin(CEO,Coursera),indiscussionwiththeauthor,Aug.30,2014.
128In2012and2013,approximately43,000students:Hoetal.,“HarvardXandMITx,”2.
128RobertShiller:Levin,discussionwithauthor.
129MinervaProject:FormoreontheMinervaProject,seeGraemeWood,“TheFutureofCollege?”
Atlantic,Aug.13,2014.
130TheOneWorldSchoolhouse:SalmanKhan,TheOneWorldSchoolhouse:EducationReimagined
(NewYork:Twelve,2012).
132StamenkaUvalić-Trumbić:StamenkaUvalić-Trumbić,RemarksattheClosingSessionofthe
UNESCOGlobalForumonRankingsandAccountabilityinHigherEducation(Paris,France,May17,
2011),availableathttp://www.col.org/resources/speeches/2011presentation/Pages/2011–05–16.aspx.
132“Inevitably,thegreatestimpactofMOOCs”:Levin,discussionwithauthor.
132Already,72percent:Hoetal.,“HarvardXandMITx,”25.
133Thevastmajority:Ibid.;andGayleChristensen,AndrewSteinmetz,BrandonAlcorn,AmyBennett,
DeirdreWoods,andEzekielJ.Emanuel,“TheMOOCPhenomenon:WhoTakesMassiveOpenOnline
CoursesandWhy?”(workingpaper,UniversityofPennsylvania,Nov.6,2013),availableat
http://papers.ssrn.com/s013/papers.cfm?abstract_id=2350964.
133studypublishedinNovember2013:Christensenetal.,“MOOCPhenomenon,”11.The34,779survey
respondentswereallowedtochooseallreasonsforenrollingthatappliedamongfouroptions.The
resultswereasfollows:“Curiosity,justforfun”(50.05percent),“Gainspecificskillstodomyjob
better”(43.9percent),“Gainspecificskillstogetanewjob”(17.0percent),and“Gainknowledgeto
getmydegree”(13.2percent).